Since 1995, Sela has been a regional leader in the human experience industries of most sectors. For over 25 years, it has played a significant role in sports, culture, tourism, events, and we the MICE industries. In 2017, Sela had multiple partnerships that involved collaborations with government entities, which gave the company a solid position in the market to implement and execute events of all types in the world.
In 2019 alone, more than 15 million attendees experienced events managed by Sela in the Kingdom. We are proud that the Saudi Public Investment Fund (PIF) is a major shareholder in Sela, whose role is to contribute to the Saudi economy by investing and financing profitable companies and projects locally and internationally. We, at Sela, are planning a collection of mega exhibitions and conferences to contribute to the Saudi 2030 vision programs directly and indirectly.